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Search engines have algorithms for determining the place in the website search and its keywords. Algorithms evaluate a variety of metrics and factors that are unknown to the average Internet user, but they help the system build the order of websites in the search results.
The relevance of a website is set depending on the key request to the content of the page. The content itself is determined by indexing the website by a search engine.
External links leading from other websites to your website - so, by link building, you increase the number of sources that link to your source.
Number of social media interactions
Mentions of your website on other websites.