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High ROI: for every dollar spent, E-mail marketing can return up to $62
High efficiency: Email marketing is sometimes 20 times more effective than Twitter and Facebook
Helps SEO promotion: creating content encourages the recipient of the letter to visit your website - the traffic on the website increases accordingly.
Those who want to increase brand awareness - since mailing is a way to remind about yourself. Of course, the more often the client sees your company, the higher the likelihood that the client will choose you. It is important to maintain balance though.
Those who want to increase sales is the main goal of a marketing expert. Sales, promotions, personal offers - all this will increase the sales rate.
Companies that want to shorten the buying cycle: If you are selling complex services or products, your potential clients often take a long time to make purchasing decisions. Newsletter will solve this problem.
For companies that are ready to automate routine tasks: transactional newsletters can help. They will automatically be sent to the actions of your customers. These include: registration confirmation emails, shopping cart filled emails, order confirmation emails, reactivation emails.